Shah Rukh Khan's RA.One On A Rampage

If you thought Aamir Khan was a good marketing mind, think again. Shah Rukh Khan leaves no stone unturned in his magnum opus RA.One scheduled for release this Diwali, on Wednesday 26 October.

It is predicted the biggest release to date across the country, opens the film in a 3000 print circulation of more than 2000 screens. This is by far the largest in terms of displays and prints in the history of Bollywood film releases.

RA.One What's going to do more than most monitors in the country, other multi starrers now find it difficult to find a movie theater. As a result, other than Himesh Reshammiya is DammaDamm, not a big film release this Diwali to compete with Badshah Khan. Even Sanjay Dutt and Ajay Devgn Rascals Starr, who would drop next SRK is a superhero movie, has been postponed.

This is despite the fact that Ajay Devgn has been able to make a big hits during the festival of lights over the past few years thanks to its Golmaal series. In fact, after the release date was announced RA.One, the author has tried to venture into the zone of Diwali.

When contacted, Ram Mirchandani, Chief Creative Officer, Eros International, the world's speakers and distributors are SRK, said: RA.One just in time to become the biggest release of our screens reason that I say." Monitors "because printing number is probably lower than that.

Some prints are split into smaller centers. The shuttling prints, which takes place on these sites. I can not give you the exact number of monitors that we are months away from the film's release. But I can assure you that it's probably more than 2,500 screens across the country. Foreign markets also we will go all out. Shah Rukh Khan film is, after all. "

Explaining the distribution plan for the film, Mirchandani added, "Our distribution head Nadu Ahuja, red chilli and SRK even going in a very scientific point of view of distribution and marketing of the film. The numbers are evenly distributed throughout the images A, B and C centers. Everything is done in collaboration with Shah Rukh.

We had one seven-month marketing plan for the film, which included the release of promos during the World Cup, and as I said Ra.One scientific strategy to make the biggest release in the history of Bollywood. "

Speaking of strategy, says Ram Mirchandani: "The number of multiplex screens, growing as we speak, and so is the 3D screens (Ra.One release of 3-D) in business today is no longer 7-8 weeks, but has been cut down to 2-3. weeks. So it is business sense to go out and be smart with our release. "

When contacted Anubhav Sinha, director of the film, said: "I'm not really aware of the numbers so much going on, but I bumped up the Ram Mirchandani of Eros, who had nothing to say about what I am aware of the huge release, but I do not think that it is possible. confirm numbers at this point. "